Why am I thinking about that?

A lot of our clients work with subscriptions – for digital or physical products. This is a great chance to increase lifetime value, for example through:
  • Giving access to videos on a monthly basis
  • Shipping food or supplements on a monthly basis.
Here at Digital Ideas we have Dynamic Funnels, a software you can use for your funnels. We’re trying to integrate as many growth hacking tactics as makes sense, and one of them is: vouchers. Here’s what I came up with:


Refer-a-friend voucher

Use case: customers refer customers
How it works: If a reffered person starts a subscription on his/her own both you and the referred get 50%* off. You of your next billing and the reffered of his/her initial order. (All numbers are configurable).
  • If you refer more than 10 people you’ll get 50% off as long as they are on their plans.

Manual discount

Use case: send a one-time discount, applied by user on the order page. The voucher could be a percentage or a fixed amount, for example 20% or US$5 off the first payment. You can generate the same voucher ID for all your customers, each one can only use it once though. Example: VALENTINES-2017 is valid on February 13th & 14th 2017.
  • Amount or percantege
  • Time valid

Test-user voucher

Use case: make friends and employees test the products, but with real CC information so they can have the full experience and even buy your additional products.

How it works: This voucher overwrites the initial payment with – for example – $1 or 50%, and every recurring subscription with $1/50%. Your friends or partners can now use your product and refer clients to you – and you’ll earn the profit.

Automatic discount

Use case: one time discount, applied automatically to everyone accessing the order page
How it works: You configure an automatic discount (percentage/fixed) with a start and end date.
  • 93% off (the first payment), until the end of the week.
  • Example: only $67 instead of $957
This voucher type can also be coded into the page. The advantage of making this a voucher is to have the “scarcity” more real.

“anti-cancel” voucher

Dynamic Funnels offers a page where you can adapt your subscription. An (configurable) “cancel subscription” button allows you to cancel your order. If you do so you can give a one-time or recurring discount on the product if they stay on the subscription.
For example: “We hate to see you go! Often when people do so they actually want to stay on the subscription, but don’t have the money right now! Let us offer you a 50% discount for the next 3 months if you want to stay”.

What’s your opinion?

What voucher types are you using? Which would you like to see in our software or your business? For feedback leave a comment below or contact me.
Request a Dynamic Funnels presentation for free as well!